Brand Manager

Permanent employee, Full-time · Milton Keynes

Read job description in:
Your mission
  • Plan and lead integrated marketing campaigns that create consumer demand
  • Manage media planning, PR efforts, and social channels that elevate brand presence
  • Support product line development with insights and market understanding
  • Partner with Sales to deliver impactful trade marketing and retailer activation
  • Oversee showroom and trade show execution to bring the brand experience to life
  • Collaborate cross-functionally to strengthen brand positioning and drive profitable growth
Your profile
  • 3+ years of experience as a Brand Manager (ideally within toys, or consumer goods)
  • Strong understanding of media planning, PR, and social media management
  • Creative mindset with hands-on experience in content development
  • Ability to manage budgets and agencies
  • Strong analytical skills and commercially driven decision-making
  • Experience working with key toy retailers and supporting sales teams would be a strong bonus 
  • Excellent communication and presentation skills
  • Strong cross-functional collaboration and stakeholder management
Why us?
Join a globally renowned toy company known for creating high-quality, interactive dolls and play concepts that inspire imagination, emotional development, and meaningful parent-child role-play.
 
In this dynamic role, you’ll make a direct impact on how our brands show up in the market. You’ll bring your expertise across Brand Management, Media Management, PR & Social Channels, Content Development, Product Line Management, Trade Marketing, Sales Support, Showroom & Trade Shows, and Marketing Campaigns to drive strategy and deliver real commercial results.
Work Location
Milton Keynes UK
Komm zu uns, werde Teil des Teams!
You will:
  • Plan and lead integrated marketing campaigns that create consumer demand
  • Manage media planning, PR efforts, and social channels that elevate brand presence
  • Support product line development with insights and market understanding
  • Partner with Sales to deliver impactful trade marketing and retailer activation
  • Oversee showroom and trade show execution to bring the brand experience to life
  • Collaborate cross-functionally to strengthen brand positioning and drive profitable growth
Initiativbewerbung
We are looking for:
  • 3+ years of experience as a Brand Manager (ideally within toys, or consumer goods)
  • Strong understanding of media planning, PR, and social media management
  • Creative mindset with hands-on experience in content development
  • Ability to manage budgets and agencies
  • Strong analytical skills and commercially driven decision-making
  • Experience working with key toy retailers and supporting sales teams would be a strong bonus 
  • Excellent communication and presentation skills
  • Strong cross-functional collaboration and stakeholder management
Warum wir?
Join a globally renowned toy company known for creating high-quality, interactive dolls and play concepts that inspire imagination, emotional development, and meaningful parent-child role-play.
 
In this dynamic role, you’ll make a direct impact on how our brands show up in the market. You’ll bring your expertise across Brand Management, Media Management, PR & Social Channels, Content Development, Product Line Management, Trade Marketing, Sales Support, Showroom & Trade Shows, and Marketing Campaigns to drive strategy and deliver real commercial results.

If you’re passionate about building brands that spark imagination and shape meaningful play, we’d love to connect.
Arbeitsort
Milton Keynes UK
Über uns
Unser Unternehmen mit Hauptsitz in Rödental erzielte im Geschäftsjahr 2023 einen Konzernumsatz von 62,0 Mio. Euro und beschäftigt mehr als 100 Mitarbeitende. Die MGA Zapf Creation GmbH ist Europas führender Hersteller von Spiel- und Funktionspuppen und steht hinter den Erfolgsmarken BABY born® und Baby Annabell®. Unsere Puppen haben seit 1932 bei Generationen von Kindern die Fantasie zum Leben erweckt und ihnen ein Lächeln ins Gesicht gezaubert. 
We look forward to receiving your application!
We appreciate your interest in MGA Zapf Creation GmbH. Please complete the following short form. If you encounter any difficulties uploading your data, feel free to contact us by email at human.resources@zapf-creation.com.
Uploading document. Please wait.
Please add all mandatory information with a * to send your application.